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The Vanguard Identity

Brand Guidelines

GREEN HAVEN THERAPY

Greenhaven provides a safe space to discuss daily mental struggles and give feedback to help you manage your psyche with a positive outlook. We believe adversity is going to happen regardless in your life but how you choose to approach it will be the initiation of your next decision.

Greenhaven equips you with tips, tools and techniques to increase your mental strength as you deal with life after college. We strive to teach you how to remain focused and stable in your state of mind through positive psychology and life coaching.

Crafting a premium brand in a thriving industry.

For Greenhaven, we crafted a brand strategy that transforms its mission of mental resilience into a cohesive and confident identity. Our approach centered on translating the brand’s philosophy, equipping young adults with tools, techniques, and guidance, into a visual and verbal framework that communicates trust, empowerment, and clarity.

Every element of the brand, from messaging to design, was designed to foster connection, inspire growth, and create a safe, uplifting space for its audience. The result is a strategically guided brand that positions Greenhaven as a modern leader in mental wellness education, empowering individuals to navigate life’s challenges with focus and positivity.