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The Beauty Branding Agency Building The Next Cult Favorite
We work with skin, hair and body care brands launching something new, outgrowing their original identity, or rebuilding a brand that never quite captured who they are. We bring your people, product and positioning together into one brand that works on the shelf and feels made for the people you serve.
Everything Your Brand Needs, All In One Place
The Brand Ritual
The Complete Brand Strategy, Verbal and Visual Identity, Built as One
Launching something new or outgrowing your current look? We build the foundation that sets you apart and makes the right clients choose you. We shape your strategy, voice and visual identity as one system, so every touchpoint, from your website to your first client conversation, feels intentional and unmistakably yours.
What's Included
Brand Strategy
- Brand discovery and immersion
- Market and competitor research
- Audience and consumer insights
- Brand positioning
- Brand values and personality
- Brand essence and DNA
- Brand attributes and differentiators
- Target audience and personas
- Value proposition
- Strategic brand platform
- Formula and ingredient story
- Cultural roots and heritage story
Verbal Identity
- Verbal personality
- Brand voice and tone
- Communication principles
- Keymessaging
- Tagline / brand statement
- Institutional and key brand phrases
- Naming exploration, if applicable
- Product naming system
Visual Identity
- Creative direction & moodboard
- Primary logo & variations
- Color palette
- Typography system
- Supporting graphic elements
- Patterns, textures, and visual assets
- Art direction
- Key visual application
- 10+ realistic brand mockups
Files & Brand Guidelines
- Complete brand guidelines
- Logo usage guidelines
- Color and typography specifications
- Visual identity applications
- Verbal identity guidelines
- Digital and print usage recommendations
- Trademark prior art search
- Production-ready logo files AI, EPS, PDF, SVG, JPG, and PNG
- Print-ready logo versions for labels (one-color, foil and emboss)
- Organized final asset package
Timeline: 6-8 weeks
The Identity Ritual
Verbal and Visual Identity, Built as One
Already clear on who you serve and what sets you apart? Now it’s time to look and sound the part. We shape your voice and visual identity as one system, so every touchpoint, from your website to your first client conversation, feels polished, consistent and unmistakably yours.
What's Included
Creative Direction
- Brand briefing
- Moodboard and creative direction
- Visual research
- Shelf and category visual audit
Verbal Identity
- Brand verbal direction
- Tagline / brand statement
- Brand signature phrases
- Keymessaging
Visual Identity
- Development of 1 visual identity concept
- Primary logo and essential variations
- Color Palette
- Typography selection
- Supporting graphic elements
- Art direction
- 10 realistic brand mockups
- Key visual application to demonstrate the identity in use
Files & Brand Guidelines
- Mini brand guidelines
- Logo, color and typography specifications
- Basic recommendations for consistent brand application
- Trademark prior art search
- Production-ready logo files AI, EPS, PDF, SVG, JPG, and PNG
- Print-ready logo versions for labels (one-color, foil and emboss)
- Organized final asset package
Timeline: 4-5 weeks
The Logo Ritual
A Signature Mark, Built to Last
Just getting started and need a mark that looks as good as your formula works? We design a logo that captures your brand at a glance, with versions ready for your label, your feed and everything in between. It’s clean, versatile and unmistakably yours from day one.
What's Included
Logo
- Development of 1 logo concept
- Primary logo
- Essential logo variations
- Basic logo mockups
Color palette
- Primary color palette
- Supporting colors
- Color specifications for digital and print
Files & Brand Guidelines
- Production-ready logo files AI, EPS, PDF, SVG, JPG, and PNG
- Color codes for digital and print usage
- Print-ready logo versions for labels (one-color, foil and emboss)
- Organized final asset package
Timeline: 2-3 weeks
The e-Commerce Ritual
A Store Built to Sell
Digital is where your brand makes its first connection. We design and build a Shopify store that tells your product story, earns trust at first click and guides every customer from first click to checkout, so your brand shows up with clarity and confidence on every screen.
What's Included
Strategy & Structure
- Discovery session
- eCommerce strategy
- Sitemap and page planning
- Product and collection planning
- User journey mapping
- Content and copy guidance
- SEO keyword direction
Design
- Custom design aligned to your brand
- Home, Shop, Product, About and Contact pages
- Product storytelling layouts
- Mobile and tablet responsive layouts
- Image and asset selection
- Two rounds of revisions per page
Development
- Shopify build
- Payments, shipping and tax setup
- Product setup, up to 10 SKUs
- Contact forms
- Social media links
- Speed and performance setup
Launch & Basic SEO
- Basic on-page SEO: meta titles, meta descriptions and focus keywords
- Google analytics and search console setup
- Pre-launch testing across devices
- Domain connection and launch support
- Launch optimization
- Website walkthrough training
Timeline: 6-8 weeks
Packaging & Retail
Packaging Built for the Shelf
From your first label to your first retail order, we design packaging that looks premium, prints right the first time, and gives buyers every reason to choose you. Built to your manufacturer’s specs. Backed by the sell sheets retail buyers expect.
What's Included
Discovery & Strategy
- Brand identity alignment
- Shelf and category competitor audit
- SKU and product line planning
- Material and format recommendations
Design
- Structural/dieline work
- Packaging design, up to 3 SKUs
- Prototyping/digital mockups
- Unboxing & shipping experience
- Two rounds of revisions
Compliance & copy
- Label copy hierarchy
- Ingredient, net weight and warning layout*
- Barcode placement
Retail & Production
- Retail readiness
- Sell sheet design
- Production liaison
- Print & manufacturer coordination
- Print-ready files built to manufacturer specs
- Organized final asset package
Timeline: 5-7 weeks
Most Branding Agencies Give You a Pretty Deliverable. We Give You a Growth Asset.
Frequently Asked Questions About Our Beauty Branding Agency
What's the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the whole system around it: your strategy, voice, colors, typography and the way it all shows up on the label, in the feed and on the shelf. A logo gets you noticed. An identity gets you remembered and chosen again.
How long does a branding project take?
Most brand strategy and identity projects take 6 to 8 weeks from kickoff to final files. Packaging and eCommerce add time depending on scope, and The Full Ritual, which takes you from brand to launch, runs 3 to 4 months. Your proposal includes a clear timeline built around your launch date.
Do you work with brands that already have an existing identity?
Yes. Some brands need a full rebrand, others need a refresh that keeps what customers already love. We start by auditing what’s working, then build from there, so you evolve without losing the recognition you’ve earned.
What do I receive at the end of the project?
Everything you need to show up consistently. Depending on your package, that includes your brand strategy, logo suite, color palette, typography, brand voice and brand guidelines, plus print-ready packaging files built to your manufacturer’s specs and the sell sheets retail buyers expect. Every file is yours to keep.
Can you help with brand strategy if I'm not sure what direction to go?
That’s where every project starts. We dig into your product, your customer and your competition to find the space only your brand can own. You walk away with a clear direction before a single color gets picked.
How Much Does It Cost To Work With Orcaah?
Every brand’s needs are different, so every proposal is scoped to what you need, from a focused identity to The Full Ritual. Book a call and we’ll build a plan that fits where you are and where you’re going.
Can You Help Us Launch The Brand Once It's Built?
That’s the point. With The Full Ritual, we build your brand strategy and visual identity, then carry it to market through The Launch Ritual, so every touchpoint tells the same story. Already have your brand in place? The Launch Ritual takes it to market on its own.
Do You Work With Brands Made For Melanin-Rich Skin And Textured Hair?
Yes, and it’s close to home. Orcaah was founded by a Caribbean, Black woman who knows melanin-rich skin and textured hair from the inside. We bring that understanding to every brand built for the people beauty has overlooked.